Our Credo

OUR INSPIRATION

A passion for people led us to coffee. Maybe it was growing up watching Friends or Seinfeld, but something about gathering around together in a coffee shop, drinking coffee, talking about our lives, our work, our families…it just seems right.

We started with a simple desire to create a new type of community, but as we further understood and connected the dots with the many ways that coffee sparks our creativity, our ideas and vision grew. Our brand, Jupiter Coffee Co., represents the dreams, the grandiose ideas, and the core longings we all have. We want you…no…GIVE YOU permission to pursue the life you want for yourself, fueled by our coffee and a little dose of whimsy. The brand of Jupiter Coffee Co. and our ideas behind it are the nucleus of how we believe people should live and approach their lives;
Sacred. Free-flowing. Innovative. Whimsical. And a whole lot of fun!

WHY COFFEE

Coffee is so much more than just a drink that gives you energy. (And some anxiety if you drink too much.) Coffee is full of flavors and subtle hints of the earth and gives a wink and a nod to the geographical location where these beans prospered. Intertwined with the careful hands of a farmer whom we will probably never meet, yet those hands serve us. This “drink” is a symbol of all of our stories. Many of us have been through mud and dirt, only to grow into something that is wonderful and simply, good.

Coffee gives us a platform to remind all of us to enjoy our journeys. To find the good in the mud. To know once we are brewed, we can bring joy to those around us.

When you smell and taste our flavors, we want you to reflect for a moment about what it is you want to do and want to be in this life. And with each sip, see yourself living YOUR dreams.

WHY JUPITER

Why not? We live in paradise. We have one of the most beautiful oceans in America. Our history runs deep from the Jobe Tribe, to pirates, to WWII, to golfers, to baseball players, to surfers, and regular ole Joe’s coming here to build their dream life. So we asked ourselves, why NOT Jupiter?

Creating spaces and communities is and will always be our top priority. Whether online, on social media, at our beach gatherings, or our SOON TO BE COFFEE TRUCK, we want to create a place where all are welcomed, all are accepted, and all are encouraged to live their best life.

Jupiter just makes sense.

OUR IMPACT

GOOD COFFEE, EVEN BETTER PEOPLE.

At Jupiter Coffee Co., people are our priority. We are people-first in all we do and coffee is our connection to people. Sustainability isn’t just about buying beans responsibly. We could talk about fair trade and sustainable farming. Or increased awareness of the supply chain. Or solely focus on farmers, producers, and exporters that have created a new breed of importers, roasters, and cafes that are treating our global partners fairly. YES! These are all good. But one of the questions we ask is, “Can we go beyond sustainable coffee? Can we meet people where they are at (their homes, their work, the beach) and can we impact their lives?”

Every day, our team thinks about how we can add value and make an impact on everyone who experiences our brand. As we continue to push ourselves to ask bigger questions about how we can make an impact, we start to understand there are more quantifiable and creative solutions that benefit communities and people. Empowerment, dignity, and believing in one’s self are far more valuable tools for building stronger communities.

WE ARE #FORJupiter

#FORJupiter is our community development initiative. We solely focus on supporting all things Jupiter.

We are FOR local businesses. FOR the community. FOR the ocean. And FOR you!

You’ll see us use this hashtag, and we encourage you to join the movement.

We support our local business friends by partnering with them to generate more awareness, support, and revenue. We support our community to make it a safe and inclusive area that thrives. We take care of our ocean and our marine life friends so we can all live on this planet a little longer. And, most importantly, we are focused on YOU. Our neighbor. Our friend. Our family. Our fellow coffee drinker. We care deeply about the people of Jupiter.

Vince Mahtani
Co-founder/Chief Visionary Officer